Macht was – Das Erste





"Das Erste" winter campaign gives inspiration in the cold season. The viewers are invited to manufacture a whole range of individual and creative winter objects.
Macht was – Das Erste - Picture 1
Macht was – Das Erste - Picture 2
Macht was – Das Erste - Picture 3
Macht was – Das Erste - Picture 4
Macht was – Das Erste - Picture 5
Macht was – Das Erste - Picture 6
Macht was – Das Erste - Picture 7
Macht was – Das Erste - Picture 8
Macht was – Das Erste - Picture 9


The eight clips depict playful instructions, e.g. for a creative gift-wrapping for christmas presents, for creating fancy snow bowls, decorating funny snow characters or sewing of gloves made from old knitted sweaters.
 The animated illustrations spread an enchanted winter mood and take the viewer into a fanciful world.

The campaign was accompanied by various marketing tools like corporate christmas card, postcard, crafting instructions and social media and online design.


Idents, bumpers, online and social media design, marketing tools


17th International Eyes & Ears Awards 2015: 2nd Prize in the category "Best Typographic Design" and 3rd Prize in the category "Best Design-Related Musical Composition"


Release: November 2014 • Client: Das Erste, Germany •  Agency: Perfect Accident Creative Services GmbH • Client CD: Henriette Edle von Hoessle • Client PM: Sylvia Kreuzer • Agency Head of Design: Martin Kett • Creative Director: Iris Engler • Art Director: Elisa Krenz • Motion Designers: Janett Bergner, Rupert Maurer, Carmen Hirschfeld • Graphic Designers: Joana Leal, Camilla Piontek • Account Director/Producer: Kathrin Hagenbach • Photographer: Andreas Achmann • Illustrators: OLD YELLOW/Berlin • Styling: Alexander Wuchterl • Food Styling: Daniel Petri • Music: Dominik Giesriegl • Speaker: Maja Byhan • Sound Mix: Amazonas Studios