Oman’s Public Authority for Radio & TV (PART) launched its new corporate identity along with the opening of its new studio complex in Muscat. TBWA/Zeenah partnered with us to develop the On-Air Branding for two channels, Oman TV and Oman Sports. Our scope of work included as well the design for Oman TV News Studio, Morning/Evening Show Studio and the Sport News & Talk Studio.
Oman TV’s new identity embraces modernity with Omani flair. Main key visuals are floating fabrics, linking the promotional elements with the channel identity. Shot in the unique landscape of Oman, the idents tell stories of personal engagement and aspiration. They reflect the evolving society through dialogue and openness.
Release: December 2015 • Client: PART / Public Authority of Radio and Television, Oman • Advertising Agency: TBWA / Zeenah, Muscat, Oman • Managing Director: Mohammad Al Farei • Creative Director: Tony O' Connor • Motion Design Agency: Perfect Accident Creative Services GmbH, Germany • Creative Director: Martin Kett • Producer: Martin Sommer • Project Management: Kathrin Hagenbach • Design & Animation: Patrick Becher, Jakob Konrad, Joana Leal • Music: Florian Riedl • Vizrt: Avirtico
Additional credits idents & fabrics_ Production: Velvet Media Design GmbH • Director: Matthias Zentner • DOP: Dieter Deventer • Producer velvet: Andreas Rothenaicher