To be – B2


Channel Branding & idents


Al Baghdadia

With an explosion of colors, the complete new entertainment channel B2 of Iraqi broadcaster Al Baghdadia was launched by a dynamic and emotional on-air design.
To be – B2 - Picture 1
To be – B2 - Picture 2
To be – B2 - Picture 3
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To be – B2 - Picture 6
To be – B2 - Picture 7


"Be funny. Be dramatic. Be active. Be glamourous. To be – B2."


We developed the complete on-air package including live action idents, logo animations and a promotion toolkit. Within a production time of 2 months, the channel design – based on VizRT system – was accomplished.


Logo design, idents, on-air graphic, promotion toolkit


Release: July 2012 • Client: Al Baghdadia TV, Iraq • Agency & Production Studio: Perfect Accident Creative Services GmbH • Creative Direction: Martin Kett • Art Direction: Katharina Lebsack, Elisa Krenz • VizRT: avirtico • Post-Production: velvet mediendesign GmbH • Music: Florian Riedl, Martin Kolb